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Property marketing - Property matching functionality

SME Professional enables sales properties and potential buyers to be matched automatically based on defined criteria. Matching results can be reviewed before sending property details by email.

1. Find all matching buyers for a property

A list of all open buyers whose criteria match a selected property can be viewed and used to generate a property-matching email.

1.1 Matched buyers page

To access the Matched buyers page:

  1. Go to Sales properties > View available properties

  2. Locate the required property

  3. In the Actions & Views column, open the dropdown menu

  4. Select Find matching buyer

The Matched buyers page displays all open buyers whose criteria match the selected property.

1.2 Matching email

Buyers who match the property criteria and have not previously received the property's details are automatically selected in the Select for email column.

To send a matching email:

  1. Confirm that all required buyers are selected in the Select for email column

  2. Select Email property details to selected buyers

  3. Review the email preview, which includes:

    • Lead image

    • Sale price

    • Property description

  4. Update the Subject field if required

  5. Select Send

Note: All recipient email addresses will be BCC'd.

2. Find all matching properties for a buyer

Within SME Professional, users can view all properties matching a buyer's criteria and share property details via email. In addition to fully matched properties, other available properties may also be included in the email, even where they do not fully satisfy the buyer's criteria.

2.1 View matched properties page

To access the Matched properties page:

  1. Go to Sales properties > Potential buyer

  2. Locate the required potential buyer

  3. In the Actions column, open the dropdown menu

  4. Select View matched properties

On this page, all properties that fully match the buyer's criteria will appear at the top of the table with a white background, followed by all other available sales properties with a grey background.

2.2 Matching email

Properties that match the buyer's criteria but haven't been sent to the buyer previously will be pre-selected in the 'Include in match email' column.

To send a matching email:

  1. Confirm that all required properties are selected in the Include in match email column

  2. Select Email selected properties

  3. Review the email preview, which includes:

    • Lead image

    • Sale price

    • Property description

  4. Properties meeting the criteria will be displayed at the top of the email, while other properties will be under the heading 'Other properties you may like' at the bottom

  5. Update the Subject field if required

  6. Select Send

3. Matching consent

A buyer's record contains a property matching consent setting that determines whether matching emails can be sent.

If consent is set to Consent denied, a warning is displayed on the Matched properties page, and matching emails cannot be sent to that buyer.

To set/update property matching consent:

  1. Go to Sales properties > Potential buyers

  2. Locate the required buyer

  3. Click on the edit pencil icon

  4. In the Lead buyer tab, expand the Property matching consent dropdown

  5. Select the relevant consent option

  6. Select Submit

Note: If the Property matching consent dropdown is set to Not set, the potential buyer will still receive property matching emails, as the Not set option is treated as a legitimate business interest.

4. Matching tolerance

A matching tolerance can be applied to property and buyer matching calculations.

For example, if the system tolerance is set to 5% and a buyer's maximum budget is £200,000, properties valued up to £210,000 may be considered a match.

Buyers or properties matched using this tolerance level will not be automatically marked for inclusion in the matching email. This allows the agent to decide whether to include them.

To change the tolerance value, contact the Support team.

Note: Once set, the tolerance level will apply to all Sales matching.

Video tutorial

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